Modernizing Digital Presence - German Machinery Expert
STAKO GmbH, with its three-decade legacy, is a global frontrunner in delivering labeling machines, conveyance, alignment technology, and specialized machinery.
Services
CMS Optimization, Content Revision, Blog Integration, Web Modernization, Consultation & Collaboration
Project Summary
Recognising that their six-year-old website needed an update, STAKO partnered with us. Our mission was to modernise their online presence while preserving STAKO’s rich history and extensive content.
The Challenge
With a content-rich website spanning almost 60 pages, the primary challenge was to bring a fresh touch to STAKO’s site without losing its essence or confusing their loyal users. Additionally, the task of clearly differentiating the three related STAKO entities, without the overlapping logo confusion from the old site, required a unique approach.
The Insights
Engaging closely with STAKO gave us valuable information to guide our redesign:
Integrated design approach: We used modern design principles that respected STAKO’s history and branding, while appealing to audiences such as young job seekers.
Logo Presentation: Addressing the overlapping identities of the three STAKO entities was key. A clearer representation was needed without causing confusion.
The Solution
Our collaboration with STAKO was hands-on and in-depth.
Structure Update: While keeping the original layout, we introduced modern design touches.
Integration of Content: We made sure that the current blogs and content pieces complemented the new look nicely.
Clear Identity: We devised ways to represent the three STAKO entities in a straightforward manner.
Feedback Loop: Through regular calls, face-to-face meetings, and emails, we ensured STAKO’s feedback was integrated at every stage.
Technical Overhaul: On the technical side, we cleaned up their WordPress site, managed plugins, and set up routine backups.
The Conclusion
By closely working with STAKO GmbH, we successfully delivered a user-friendly website that holds onto its depth and legacy. This project not only fortified our relationship with STAKO but also showcased our commitment to creating solutions that are both good-looking and functional. As STAKO continues to grow and innovate, we’re here to support their digital evolution.
